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Apple Adds Maps Feature for Businesses

Two years after Apple stumbled during its high-profile rollout of Maps in iOS 6, the company has taken a low-key approach in its latest challenge to Google's geo-hegemony. On Tuesday, Apple with little fanfare introduced Maps Connect, a pair of location-based services for businesses that presents an alternative to Google+ Local. There's Maps Connect for Small Business, a free DIY business listing service that adds business information to Apple Maps, and Maps Connect for Indoors, a service to help businesses implement Apple's iBeacon indoor positioning technology at store locations.

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