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Santander And Coca-Cola Battling For Sponsorship of 'Boris Bikes'

  • The Drum, Monday, February 2, 2015 8:46 AM

London’s famous Boris Bike cycle-hire scheme could soon be switching from Barclays blue to Coca-Cola or Santander red after the soft drink and banking giants emerged as the sole contenders for a £40m sponsorship contract. The pair had been shortlisted alongside British car brand Jaguar Land Rover, which later pulled out of the race, leaving its red-liveried rivals to duke it out for the prize. An announcement on the winner is expected to be made later this month, ending Barclays’ five-year association with the project.

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