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Land Rover Marketing Director Says Augmented Reality Crucial In Future Launches

Laura Schwab, marketing director at Land Rover UK, which is currently using augmented reality within its showrooms to showcase a 3D preview of its new Discovery Sport car, says augmented reality will be "crucial" to all future car launches. The iconic 4×4 car brand launched the AR campaign back in December in collaboration with digital marketing firm LIDA. It provided showroom customers with headsets to create the illusion of a life-sized digital preview within dealerships that did not yet have a model on display.

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