FRED PETITO has joined the New York office of Organic, inc. as Director of the Business Development Group, Petito comes to Organic from Luminant Worldwide, an eBusiness and interactive
marketing services firm that was formerly part of the WPP Group company, Young & Rubicam, Inc., where he was a Principal, responsible for leading new business and client services teams for several
Fortune 1000 clients including MasterCard International, Kraft Foods and L'Oreal.
