• by Tyler Loechner  @mp_tyler, February 6, 2015

Metamarkets, a real-time analytics firm, on Thursday struck a partnership with Factual, a location-based audience data firm. It is the first data partnership Metamarkets has entered.

As a result of the partnership, Factual’s location-based data will be integrated into Metamarkets’ platform, per a release. The data is geared for mobile programmatic ad-buyers.

“This audience-level insight into campaign performance allows for advertisers to see the interaction an ad has with various geographic, behavioral, and retail segments,” Metamarkets explains in a release.