• by Richard Whitman , Columnist, February 4, 2015

The agency title name game is getting out of hand. Kevin Bradley has joined entertainment advertising and marketing agency AKA NYC as Cultural Business Supervisor. Bradley brings 15 years of experience in marketing for arts organizations and non-profits, including roles with Sotheby’s, Washington DC’s Signature Theatre and Momentum Worldwide. In his new cultural business supervisor role, Bradley will focus on developing relationships with performing arts groups, museums and other cultural organizations nationwide. You know, like a new business director who focuses on cultural stuff.

Bradley’s arrival is part of the agency's effort to diversify beyond simply marketing for Broadway shows and other live events. 

Of the hire, AKA NYC Managing Partner Scott Moore says: “We are seeking to branch out and create new opportunities for our staff to work on projects that are challenging and stimulating. We do a lot of work for institutional clients in the theater space and find that very rewarding. Cultural organizations are a natural fit for us; we believe we have a lot to offer such groups. Kevin brings intelligence, savvy and deep experience in working with high-profile arts organizations. He also has tremendous passion for culture and the arts.”

Bradley most recently led the independent marketing consultancy Stringham Lane Marketing. Previously, he served as senior brand strategist/head of marketing communications for Sotheby’s, New York. His background also includes director of marketing and Communications for Signature Theatre, manager, business leadership for Momentum Worldwide, and business development manager for Plum Benefits.

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