Oculus Rift's possible launch of an affordable customer product this year means it's time for marketers to consider what VR will mean to brand, according to Mel Exon, managing director and co-founder, BBH Labs. "If your eyes are rolling at the mere sight of the words ‘virtual’ and ‘reality’ in one sentence, I understand. But forget Rapture of the Nerds and that early archetype of headset-less virtual reality, Second Life, this is for everyone," she writes in Marketing today.