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Bauer Builds Digital Hub

  • The Drum, Friday, February 6, 2015 6:56 AM

Bauer has pulled all its digital business under one division in a bid to offer advertisers a more detailed view of customers across its portfolio of titles. The creation of Bauer Xcel Media sees the publisher become the latest to centralise how it sells ad inventory and reader insights to brands and agencies. It aims to build a single customer view of more than 130 million monthly unique users in the hope of spurring advertising revenues as well as commerce, branded content and native digital advertising across its titles. 

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