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BBC Radio's Listeners Declining Faster Than Commercial Radio

  • Campaign, Friday, February 6, 2015 6:49 AM

BBC radio has taken a greater hit to its year on year audience size than its rival commercial stations, according to the latest Rajar listening figures for the quarter to 14 December 2014. Overall, the BBC stations lost 3.9% of their weekly reach compared to a year ago, while commercial radio also saw a decline, but a smaller dip of 1.6%. With BBC radio attracting just fewer than 34.8 million listeners on average each week in the final quarter of 2014, and commercial radio drawing in around 34.4 million, the gap is closing.

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