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Vodafone Shifts Entire GBP53m UK Ad Account To Grey London

  • Campaign, Monday, February 9, 2015 8:09 AM

Grey won the account after a pitch against the incumbent Rainey Kelly Campbell Roalfe/Y&R. The telecoms giant previously used RKCR/Y&R for its UK consumer activity and hired Grey London last March to handle its network differentiation campaign. Grey London will now handle all this activity, with the first campaign expected in April. 

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