• by Amy Corr  @MediaPostOTL, February 9, 2015

Jack in the Box has launched a 60-second TV spot that explains how the hamburger chain found the latest burger flavor. And it's... wait for it... "legendary." The spot follows Jack as he rides his motorcycle through rain, fog and sandstorms until he smells something delicious: garlic herb butter. After Jack finds the source -- a camping cowboy cooking dinner -- he does the only logical thing: take the cowboy and burger home. And that's how the Buttery Jack burger came to be, according to an enthusiastic employee telling the story to three hungry customers. A 30-second version of the ad ran as a regional Super Bowl ad on the West Coast. Watch it here, created by David&Goliath.