Around the Net
Skoda Lets London Commuters Customise A New Fabia
- The Drum, Tuesday, February 10, 2015 7:21 AM
Skoda has launched a week-long augmented reality campaign on Europe’s largest advertising screen at Waterloo Station in a bid to bring its new Fabia vehicle to life in front of stressed commuters. Running until Friday, the event will invite passersby to customise the vehicle using a custom built green screen on the station concourse, with the results brought to life on the digital screen. Participants will be able to select from 14 colours, three concepts and five interiors.
