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Ebay Programmatic-Only Week Scheduled For Next Week

  • The Drum, Tuesday, February 10, 2015 7:35 AM

Ebay's advertising arm has revealed agencies Essence and Publicis-owned VivaKi are among the first companies to sign up for its programmatic-only experiment, which will see the online marketplace halt all regular deals for one week. The experiment will kick off on 16 February, and will see all eBay Advertising’s standard UK display traded programmatically. At the time, Phuong Nguyen, director of eBay Advertising, told The Drum the move was aimed at helping accelerate understanding and best practice.

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