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How Search Professionals Must Write With Authority

  • Moz, Wednesday, February 11, 2015 1:31 PM

Dump the passive voice and ditch the "i think" verbiage. Search professionals need to sound and assume a more positive role when it comes to communicating with clients. After all, search professionals are the experts when it comes to search engine marketing. Not all know how to communicate with authority. Isla McKetta tells marketers how to put assertion back in their writing and how to write with a clearer, more persuasive voice.

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