i-Frontier, a Philadelphia-based online advertising agency that was purchased by Seattle-based Avenue A Inc. this week, just hired an Associate Media Director, DEBRIANA OBARA
. Obara joins the company after leaving ID Media, the direct
media arm of DraftWorldwide and Initiative Media in NYC (parent company IPG). She will be working with i-Frontier's cleints, most notably Schering Plough, AstraZeneca and Wyeth.