Targeted Victory Updates Platform To Include Facebook Ads Integration

Targeted Victory, an audience targeting firm focused on Republican political candidates, on Thursday announced an update to its self-serve ad platform to include Facebook Advertising integration.

The platform claims to be the first Republican-focused ad platform to have access to Facebook’s Ads API.

“It’s the simplest way to promote your content to our voter file based custom audiences on Facebook, while also leveraging Facebook’s native targeting options,” wrote Michael Beach, co-founder of Targeted Victory, in an email to clients, partners and others in the industry this morning.

Targeted Victory clients will be able to post and promote ads to Facebook directly through Targeted Victory’s ad platform -- no Facebook login is required.

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