While the numbers may tell a different story, Twitter CEO Dick Costolo insists that the network has broad consumer appeal. “Everyone wants to know and stay up-to-date on what’s happening
in their world and be connected and know what’s going on,” he tell The New York Times’ Farhad Manjoo. “That’s what Twitter provides.” One big misconception,
according to Costolo, is that one has tweet to get value out of Twitter. “I think that irrespective of whether you want to tweet, everyone can get value out of Twitter right away.”
Read the whole story at The New York Times »
