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Largest Mobile Commerce Spending Found in UK

UK consumers are set to spend a staggering £14.95bn (€20.4bn, $23.2bn) through their mobile devices in 2015, according to a new survey. The m-commerce trend continues to gather pace as figures from research group RetailMeNot show that spend via a mobile platform will increase by a massive 77.8% this year – up from £8.41bn in 2014. It will mean that more than a quarter of all online transactions will be completed through mobile devices if the figures are to be believed. Smartphones will be leading the charge in this regard with RetailMeNot predicting that spend will reach £8.63bn via this platform, while transactions on tablets will total £6.32bn.

Read the whole story at International Business Times »

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