• by Amy Corr  @MediaPostOTL, March 4, 2015

7up launched a global brand campaign that celebrates quirky, original, everyday people, a nod to the way the brand characterizes itself. "Feels Good To Be You" kicked off with lots of yarn -- 20 suitcases, to be exact. Urban knitter Magda Sayeg traveled to London and Chile to decorate a double-decker bus and park with colorful knitted creations. In a 30-second TV spot, Sayeg brings color and life to a forgotten square in Santiago, Chile, decorating trees, bicycles, benches, a tire and fountain with her handiwork. "Do what you do," closes the ad, seen here. In a two-minute video, Sayeg discusses originality and wraps a double-decker bus, inside and out, with yarn. It took three days to do -- and then it was time to get the bus on the streets of London. See it here. Sevenfive Creative created the campaign.