LAURA AHERN: Horizon Blue Cross Blue Shield of New Jersey
by Mar 18, 2003, 12:00 AM
Horizon Blue Cross Blue Shield of New Jersey has named LAURA AHERN to the position of director of corporate marketing. Ahern’s responsibilities will include market research, marketing analytics/database marketing, advertising, and events marketing and community affairs. Ahern previously worked as associate director of customer relationship marketing at Bristol-Myers Squibb. Prior to that, she was a senior vice president and director of market information and research at Summit Bank.