• by Richard Whitman , Columnist, March 9, 2015

The New York Times, as part of its T Brand Studio-run native advertising program, has introduced a program called The Selects that asks film directors to pitch their work for use in native advertising. 

The T Brand Studio page describes the program thus: "As a director, this is an extraordinary opportunity to be recognized on a global platform as a leading voice in native advertising and advertising video. This is also a chance to create high-quality work throughout the year for some of the world’s largest brands."

Time to switch careers, creative directors?