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The Rebrand Of A Possible Presidential Candidate

  • MinnPost, Tuesday, March 10, 2015 3:35 PM
Should marketers really think about rebranding a potential presidential candidate like they would a company or product? Eric Black lays out the details of a marketing campaign to rebrand Hillary Clinton for the 2016 presidential race. Wendy Clark, who specializes in marketing brands like Coca-Cola to younger and more diverse customers, will join the team -- just in case Clinton decides to run. Black explains.

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