State
Farm launched an adorable extension to its "Born to Assist" campaign, which stars NBA star Chris Paul and his "twin" Cliff Paul, a State Farm agent. "Best of the Assist" forms a perfect team
for the NBA: the National Bureau of Assists. The team stars Cliff Paul, along with the twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and all-time NBA assist leader John
Stockton. This team is talented off-court, helping consumers with claims ranging from outrageous to relatively normal.
See it here. An
accompanying ad, "Seen it All," focuses on Don Stockton, twin brother to John, who has seen it all when it comes to insurance claims: heat, bucks, pistons, you name it.
Watch it here.
Translation created the campaign.advertisement
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