Around the Net
FCA Looks To Consolidate Buying And Planning
- Campaign, Friday, March 13, 2015 6:36 AM
The Financial Conduct Authority, the regulator for the financial services industry, is looking to consolidate its media planning and buying. The FCA is looking to appoint an agency for up to four years and hopes to make a decision by May. It currently works with Carat on planning and MediaCom on buying. In March last year, the FCA hired M&C Saatchi Masius to help build confidence of financial institutions with the public. This was also a four-year agreement. M&C Saatchi was tasked with creating behaviour-change campaigns.
