Around the Net
Havas Launches Socialyse Social Team
- The Drum, Friday, March 13, 2015 6:33 AM
Havas Media Group (HMG) has created a new social unit, Socialyse powered by Cake with boy band One Direction as launch partner. The new unit combines the earned and paid social teams from existing HMG UK companies, Cake and Socialyse, along with content creation and distribution expertise. A newly created social newsroom that provides a 24-hour reactive and proactive service forms the heart of the team and will offer real-time stories and content for brands.
