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Disney CEO Gets Behind Mickey Mouse Apple Watch

Disney CEO Bob Iger has become an advocate for the Apple Watch, predicting the device will be a "big hit". Iger opened Disney's meeting in San Francisco last week by showing off his Apple Watch, which he claims to have picked up earlier this week. Apple only launched the smartwatch last week and showed off a number of interfaces, including a Mickey Mouse theme. Iger said: "I picked up something special for this meeting, one of the first Apple Watches with Mickey Mouse on it. I just have a feeling it’s going to be a big hit."

Read the whole story at Marketing »

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