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Former Glamour Model Katie Price Tells Advertisers How She Builds Her Brands

  • Marketing, Wednesday, March 25, 2015 6:48 AM

Katie Price, whose alter ego is glamour model Jordan, told Advertising Week that she has "never put my name to another brand that was not her own", while stressing to the audience that she was open to offers. She said she came from nothing and built her brand entirely "from common sense". "Start small, be realistic and grow from there," she advised. "My brand is Katie Price and then Jordan – the fun one. It’s quite versatile and I try to cater for everybody. When it’s your own brand, it’s all about yourself and you can control it."

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