VCCP has won the Nationwide account, which is understood to be worth about £30 million annually, after beating Mother in the final stages of a competitive pitch overseen by ISBA. 18 Feet & Rising, the incumbent, has worked with the building society since 2011, when it won a pitch against Saatchi & Saatchi. The appointment follows Nationwide’s attempts to broaden its marketing platforms and create a roster of agencies to work with on projects spanning traditional advertising, digital and CRM activity.