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Amazon On Hunt For British Creative And Media Agencies

  • The Drum, Thursday, March 26, 2015 6:50 AM

Amazon is on the hunt for UK agency partners that can help drive forward its e-commerce advertising proposition, and embed creativity and relevancy deeper into its customer experience. The e-tail giant launched a ‘Trusted Creative Partner Program’ in the US in December 2014, signing up six U.S. agencies to help it deliver creative executions for its Amazon Fire tablets and e-commerce ad units. Now it is looking specifically to engage with UK creative agencies as well as media agencies, to “invent and innovate on behalf of the customer.”

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