Amazon is on the hunt for UK agency partners that can help drive forward its e-commerce advertising proposition, and embed creativity and relevancy deeper into its customer experience. The e-tail giant launched a ‘Trusted Creative Partner Program’ in the US in December 2014, signing up six U.S. agencies to help it deliver creative executions for its Amazon Fire tablets and e-commerce ad units. Now it is looking specifically to engage with UK creative agencies as well as media agencies, to “invent and innovate on behalf of the customer.”