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Banking On Messaging Apps

  • Flurry, Thursday, March 26, 2015 2:46 PM

Messaging app retention is 1.9 times better than the average for one-month retention and 5.6 times better than the average for 12-month retention, per Flurry, which released these stats earlier in the week. The post compares the retention of messaging apps compared with the average retention of all apps over one month, two month, three months, six months and 12 months. The post also shows the over-index of messaging apps compared with the average of all apps. Simon Khalaf explains.

 

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