Maxifier Taps Moat For Viewability Measurement

Maxifier, a digital ad tech firm, on Thursday announced an expanded partnership with Moat to give its publisher clients access to viewability ratings.

"Every publisher is talking about viewability and utilizing solutions like Moat to obtain data on these important metrics,” stated Denise Colella, CEO of Maxifier.

It’s not just publishers talking about viewability -- it’s the entire industry. Despite this, Colella asserts that Maxifier has “found that many campaigns are not currently being optimized toward viewability, and they should be.”

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