Commentary
Facebook's New Video Platform Boon For Content Marketers
- by J. Max Robins , Featured Columnist, March 27, 2015
Facebook, the most power platform for branded content, is about to get a whole lot more powerful.
At its F8 developers forum this week, Facebook rolled out plenty of whiz-bang, from drone satellites that will connect billions of the unconnected to virtual reality games that will make the daily drone …
J. Max Robins has chronicled and critiqued the industry from the birth of modern cable through the advent of Snapchat. The former award-winning editor-in-chief of Broadcasting & Cable, Robins has commented on industry issues for virtually every major media outlet from CNN to the Wall Street Journal. Currently, executive director of The Center for Communication, Robins writes the weekly MediaPost column "TV Everywhere."
