Former MoPub CEO Payne Joins Metamarkets Board

Metamarkets, an analytics firm focused on serving programmatic marketers, this week announced that Jim Payne, former CEO of MoPub, has joined its board of directors.

Mike Driscoll, founder and CEO of Metamarkets, highlighted Payne’s expertise in the mobile arena as a key reason why Metamarkets sought him as a board member.

MoPub, a mobile ad exchange, was acquired by Twitter in 2013. Following its sale to Twitter, Payne served as VP of exchange at Twitter.

Payne is familiar with Metamarkets and its technology. Per a release, Payne’s MoPub was a client of Metamarkets.

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