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Drawbridge Tunes-Up Viewability

Drawbridge announced the ability to confirm viewability and brand safety metrics across devices. The real-time reports are available from comScore, and Integral Ad Science. The move aims to validate ads served to humans, in-view, and shown on brand-safe inventory. The folks over at Drawbridge believe cross-device viewability has become more challenging than mobile or display viewability alone, as it requires an advanced automated platform to check and recheck metrics.

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