Drawbridge announced the ability to confirm viewability and brand safety metrics across devices. The real-time reports are available from comScore
,
and Integral Ad Science.
The move aims to validate ads served to humans, in-view, and shown on brand-safe inventory. The folks over at Drawbridge believe cross-device
viewability has become more challenging than mobile or display viewability alone, as it requires an advanced automated platform to check and recheck metrics.Read the whole story at Mobile Marketing »