Japanese holding company Rakuten is reportedly eying PopSugar. “Should the deal go through, we’re told it will happen in the next couple of weeks and that Rakuten will buy PopSugar for
$580 million,” TechCrunch reports. “While that seems like a huge purchase price for an online celebrity news site, it follows on the heels of several other pricey content acquisitions for
Rakuten in the last couple of years.”
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