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Search Feature Added to App for Cosmetics

Lancome, Sephora Collection and Make Up For Ever are among the cosmetics brands featured in FaceCake Marketing Technologies’ new cosmetic color search mobile application, ShadeScout, suggesting that top makeup marketers can integrate with search-related apps to reach more consumers. The ShadeScout application enables consumers to look for beauty products in their favorite colors via augmented reality options, Virtual Try-On features and built-in purchase solutions. As the cosmetics sector continues to grow more intertwined with mobile, consumers are increasingly looking for convenient ways of virtually trying products and easily finding items worn by their friends or style mavens.

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