Around the Net
Mayweather-Pacquiao Building Money, Hype, Histrionics
- NYSportsJournalism.com, Friday, April 17, 2015 10:10 AM
With just over two weeks to go until the (belated) “Fight of the Century” between Manny Pacquiao and Floyd Mayweather, Jr., the marketing and financial potential are all on the rise. Each man is opening the doors to their boxing clubs to give the media and the public up-close looks at their workout sessions, and brands like Tecate are ramping up activation. Meanwhile cable networks Showtime and HBO are supporting their boxers with TV spots and in-depth specials.
