June 3 - 6, 2024
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Connected Devices Changing Viewing Habits
- by Aaron Baar , April 20, 2015
The number of streaming media devices has reached a point where it is large enough to predict how OTT content will shape consumers’ future viewing habits, as well as the ways in
which marketers will need to engage with them.
According to the Interactive Advertising Bureau, about a third of …
CBS has done and now HBO, it is going to get more pronounced as major networks introduce direct to consumer services in next 1-2 years.