• by Steve McClellan  @mp_mcclellan, April 20, 2015

The Smashburger Restaurant Chain has added Millennial-focused digital marketing agency Blue Bear Creative to its agency roster, the companies have confirmed. Blue Bear Creative will help Smashburger accelerate engagement with Generation Y through creative social media campaigns tailored to the specific platforms where Millennials focus much of their attention such as Snapchat, Instagram and YouTube. “We’re thrilled to have Blue Bear Creative on board and feel confident that this partnership will enable us to accelerate our social media presence with fresh, engaging content,” said Christine Ferris, PR & Marketing Manager at Smashburger. The restaurant chain currently operates in 34 states and seven countries outside the U.S. Both companies are based in Denver.