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Gocompare.com And Fold 7 Part Company

  • Campaign, Tuesday, April 21, 2015 6:41 AM

Fold7 is splitting with Gocompare.com as the insurance-comparison site considers bringing back its opera-singing mascot, Gio Compario. Fold7 has worked with Gocompare.com for the past two years. It will cease working with the brand immediately. The news follows the completion of Esure’s purchase of the 50% of Gocompare.com that it did not already own for £95 million on 1 April. Ryan Newey, Fold 7’s founder, said the split was due to creative differences.

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