KAREN JACOBS: Starcom U.S.A.
by Jan 27, 2003, 12:00 AM
The Starcom U.S.A. management team also announced the addition of KAREN JACOBS as Executive Vice President. She is currently Senior Vice President/Media Director and is charged with managing the company's Print Investment Group in the U.S. She is responsible for the tactical planning, negotiation and execution of newspaper, trade magazine and consumer magazine activity for more than 20 Starcom clients, including Bank of America, Kellogg, Kraft Foods, Pillsbury, Sara Lee, Sun Microsystems and Walt Disney. She also manages the Canon agency-of-record assignment in the U.S. Jacobs previously served as Strategy Director on such Starcom accounts as Kellogg, Kraft, Pillsbury and Sara Lee.