Around the Net
Purer Foods Appeal Beyond Millennial Moms, And Tarnish Traditional Brands
- Supermarket News, Friday, April 24, 2015 9:30 AM
Supermarket retailers are getting control of food industry profits thanks to "pure foods." And that is bad news for iconic CPG brands. Scott Mushkin, an analyst at Wolfe Research in New York, said the trend toward “pure foods” is strengthening beyond “Millennial Moms.” He said the "branded food industrial complex," the mainstay of the American diet, is being associated with negative attributes such as high fat/sugar content. Smart retailers are offering enhanced produce, natural and organic private label items and more local goods.
