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Cable Ad Bureau Video Tweaks Online's 'Shocking' Click Bots

The Cabletelevision Advertising Bureau produced a short tabloid TV news-type expose of an online "viewer" who discovers he's really a bot, not just a curious guy who visits mommy blogs, and paleo diet and scrapbooking sites. "Why was I following a dental hygiene brand? Truthfully, what kind of a human being follows teeth whitening strips?" he asks. "No human I know" answers the interviewer. The video claims bots are creating 30 million fake impressions a day, at a cost of $6.3 billion a year. The site comes with a operable toll-free phone number; the video is on the CAB site and posted on YouTube.

Read the whole story at Cableadvertising Bureau »

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