MIKE VANN: YaYa
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Feb 18, 2003, 12:00 AM
MIKE VANN has joined YaYa, a Los Angeles-based company that creates customized branding games for advertisers, as Vice President of Sales. Vann comes to YaYa from BrandPlay Entertainment, a New York company that uses entertainment-based digital content to achieve marketing and promotional objectives for brands. Prior to BrandPlay, he was Vice President of Sales at online game company Bottle Rocket, and at ACTV after that company acquired Bottle Rocket in 2000.
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