Around the Net
12.5% of Emails Sent by Nonprofits Land in Spam Folder
- The NonProfit Times, Tuesday, April 28, 2015 12:21 PM
More than 12 percent of nonprofit email marketing messages are landing in the spam folder, according to research from digital firm EveryAction. The 2015 Nonprofit Email Deliverability Study analyzed the email lists of 55 nonprofits and found that only one in eight emails is never making it to the inbox, which results in a loss of about $15,000 per year.
