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Google Ventures: Tips On Using Shopping Funnels To Design Web Sites

Google Ventures considers shopping funnels a secret weapon when it comes to designing Web sites. Once marketers know the questions that customers ask and in what order, it becomes easier to design the messages and the functions to match. Michael Margolis guides us through the process of creating a shopping funnel that syncs with a company's business, which can be used as a roadmap to improve the design of the site.

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