MICHELLE CERVANTEZ: Mercedes-Benz USA

  • by February 25, 2003
DaimlerChrysler's Mercedes-Benz USA has named MICHELLE CERVANTEZ as Vice President of Marketing. She will succeed Dave Schembri, who will now oversee the automaker's Starmark certified used-car unit. Cervantez had been Manager of Cross-Brand Strategy at Ford Motor Co. since last May. Her prior job had been Vice President of Marketing at Ford's Jaguar Cars North America, which she started in the summer of 2000.
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