• by Aaron Baar , May 3, 2015

In this era of selfies, it’s important to look your best at all times. Supercuts takes a cue from the selfie phenomenon to tout a whole host of services in a new marketing campaign that shows off new services include a hot towel finish and more scheduling convenience. 

The television spots, which will be airing this spring, begin with customers getting a trim at Supercuts. “At Supercuts, we pay attention to every detail,” says a voiceover. “So you’ll feel clean and ready to go.” Once finished, they opt to take a selfie of their new ’do, and perspective changes to them doing all sorts of activities — from surfing and horseback riding to spending time with their families — via a time-lapse technique. “And the moment you’re not feeling ready,” concludes the voiceover, “pop right back in and we’ll get you ready to go again.”

The campaign is intended to show off services including online and mobile check-ins that include personalization options. The campaign also shows off the chain’s new Hot Towel Refresher service, in which a stylist uses a hot towel infused with tea-tree oil to wipe away stray hairs. 

"In research, our guests told us that in addition to a quality haircut, offering a hot towel refresher and online check-in capabilities would make their Supercuts experience even better,” said Heather Passe, senior vice president and chief marketing officer at for Supercuts parent, Regis Corp., in a statement.