• by Amy Corr  @MediaPostOTL, May 1, 2015

Landor promoted Tom Sepanski to regional director of naming and verbal identity in North America. Sepanski will lead Landor's North American team in finding verbal identity solutions that include naming, brandlines, messaging and brand voice. He has developed verbal identity solutions for clients including American Express, Barclays, Kiehl's, Lancome Paris, Procter & Gamble, Samsung and Verizon. Joining Sepanski on Landor's naming and verbal identity team in New York are Julie Doughty as director of naming and writing, and Margherita Devine as manager of naming and writing. In Landor's San Francisco office, Marc Hershon was named senior manager of naming and verbal identity. Doughty, who is returning to Landor, has worked on naming, brandline development, brand voice, and brand writing projects for clients such as Barclays, Crest, and Dell. Devine previously worked on branding projects in London at Lambie-Nairn, where she assisted on projects for clients including O2 and Telefonica. Hershon joins Landor from Lexicon Branding, where he worked for more than 20 years, serving as creative director from 2010 to 2014. While there, he helped create brand names such as BlackBerry, Dasani and Swiffer.