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SMG, ZenithOptimedia Combine Programmatic Trading Desks

Mumbrella has reported that two Publicis agencies -- Starcom MediaVest Group and ZenithOptimedia -- have come together to integrate "their programmatic trading capabilities with Starcom’s CEO claiming it will provide more transparency to the process.”

“The move targets GroupM’s Xaxis and Mediabrands’ Cadreon platforms, and will see the Publicis agencies merge the Vivaki Audience on Demand suite across the two groups,” Mumbrella adds.

Read the whole story at Mumbrella »

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